Traditional printing uses a process called lithography where an image is transferred onto smooth metal plates and then onto the paper with inks. Books, publications, newspapers, packaging and advertisements all use this form of portrait.
Flexo (flexographic) printing utilizes a flexible relief plate instead of smooth metal. A flexo printing company has the advantage of being able to portrait on non-porous substrates like plastics, metallic films, cellophane and the paper used in food packaging. Pharmaceutical bottle labels, beverage bottle labels and many food product labels use this form of portrait.
Equipment
Originally, flexo printing was rudimentary in quality compared to litho. Recently, advances in the quality of printing presses, portrait inks and plates have greatly improved the quality of a flexo portrait. With the right equipment and skilled imprint, a flexo china printing companies can output products that rival the lithographic process.
With the advances in equipment quality, the presses speeds have increased - drying time is faster for water-based inks and costs are lower. A number of newspapers have now moved to flexographic printing over traditional lithography in order to speed up production.
Customized labels
The need for customized labels is very different in nature, form and requirements from job to job. The right equipment and process is required to imprint the desired labels using the right resources such as materials, medium and inks or colors.
Flexo printers can achieve a high quota of labels efficiently with the latest technology applied. A flexographic portrait is commonly used for filling short imprint label runs, die-cutting and uncommon printing surfaces whereas litho portrait or offset printing is used for longer runs on common surfaces. When a printing company has both offset and flexo capabilities, they well equipped to specialize in the label portrait industry. They are able to produce jobs in the appropriate medium in the smallest timeframe. For the customer, this equates to lower costs in production.
High Quality
Today, flexo printing produces exceptional imprint quality on the label for easy reading and identification. The flexographic portrait method allows labels to be customized in every detail that would display the business product's details clearly and attractively through the high quality and cost-effective components in the process.
Flexographic label printing is a favored solution today amongst businesses that want the best of labels to represent their products and goods. With competitors vying for prime shelf space and consumers bombarded with more products - having a label that is unique, attractive and eye-catching has become a sales winning tactic.
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