2013年2月17日星期日

Domestic excessive packaging manufacturing beauty of garbage

Ten pound luxury outer packing, but only three more than two tea; "Drilling" box installed, dried longan prices have doubled... Holiday market, in "ma3 jia3" price gifts common occurance, the market regulation also suffered a triple dilemma. The expert thinks, to refuse to "beautiful junk", advocating "slimming" china packaging, "good face" Chinese view of gifts to change.
10 jins packing 3 two tea
Wooden box, leather, velvet packaging, porcelain, iron, glass containers, but also add a carry bag... Holiday market, "puffiness" packaging can be a lot of, as long as one put on luxury packaging "ma3 jia3", commodity value of instantly, even turned up several ".
Reporters in Shanghai many stores and supermarkets see, elegant gift pack gifts were put in the conspicuous position, in addition to the traditional tea wine and tobacco, health supplements "heavy disaster area", even the fruits and vegetables also learned to "change clothes suddenly turn hostile" of the move.
A layer of aluminum bag packaging, a luxury craft porcelain jar, a layer of lining with pale yellow silk painting wood inside casing with organic glass frame, add a leather bag... In the day the cat [micro bo] mall, a flagship store in one price 1000 yuan "is rock super dahongpao tea" tea box in the weight of the tea is only 160 grams, the weight of the outer packing is as high as 5600 grams, tea is the weight of more than 35 times. And the same flagship store, the same 160 g "are rock super dahongpao tea" by relatively simple bamboo box packing, the price is only 338 yuan, gorgeous edition "ma3 jia3" than simple version "ma3 jia3" price on your two times more.
Big carton, "perspective" packing, from the outer packing to see a full box of dried longan, open on see, the actual goods only can be transparent packaging in the middle of the show to a small piece. This kind of price and yuan dried longan, the same weight of bulk price only twenty yuan, "change ma3 jia3" worth almost doubled.
In the big embellish hair supermarket stores a tea ZhaoHui counter for journalists to do a demonstration, he casually take a box of "have the super longjing tea box", will be in the box elegant packing take out, can see the tea kind of paper box area accounts for a quarter of all less than. "Visual look at the product of the void fraction is not qualified, suspected of excessive packaging, specific decision still need through the professional and technical means for further evaluation."
Packaging supervision encountering "triple door"
Reporters visited Shanghai many stores, supermarkets found that, in the face of regulatory repeated orders, many businessmen use the "buy a send N" "buy now now is installed" etc to avoid regulation. At the same time, because Shanghai is the first to excessive packing have specific punishment rules city, regulatory supervision and punishment we encountered with the production and sales of different sex brings practical difficulties.
To buy tea tea service, buy red wine to drinking utensils, buy coffee send matching utensils, buy cosmetics gift box... In the heart of the city a famous shopping mall, the reporter sees, the wine and tobacco products such as tea sales exquisite packaging, many merchants also used to buy goods, free matching rare outer packing and the necessary instruments "buy a send N" means avoiding the relevant provisions. "We also packing is retail, we help you assembled to also go, their assembly to also go, it is not in violation of regulations.
From February 1 formal implementation of the "Shanghai commodity packaging loss provisions is our country the first special limit commodity excessive packaging and promote the commodity packaging decrement of the local laws and regulations, according to this regulation, in violation of the seller mandatory provisions goods if the circumstances are serious highest can be fined up to 50000 yuan. However, as the local laws and regulations, the provisions for foreign production, Shanghai sales of products is still facing the regulatory authority difficulties.
"Good face" gifts view wrong
The expert thinks, the businessman "policy, distorted policy-implementation coping styles, or behind the Chinese" good face "custom gifts in time. To refuse to "beautiful rubbish", the first to advocate simple thrifty consumption, but also through supervision link, from production to sales all link supervision and packaging "thin body".
In east China normal university professor of social WenJun opinion, the popularity of the excessive packing and Chinese gifts culture inseparable. In order to eliminate excessive packing "market demand", need to change the heavy "face" light "lining" gift ideas, need to vigorously promote "counts" communication atmosphere, will be "a hedge between keeps friendship green" good atmosphere inherit and carry forward.
China folk association TianZhaoYuan pointed out that excessive value gift packaging not only let the consumer take the injustice, but also a waste of the resources, to the environment caused by the destruction. Construction "beautiful China", refused to "beautiful junk", need from everyone, from the practical action to change consumption start.
According to the production and sales of different sex bring problem, Shanghai quality and technical supervision inspection corps officials say, for supermarkets, stores sell excessive packaging products, will be on sale for punishment. Production in Shanghai the excessive packing of the products, qualitative inspect branch will be tracking the source; Such as involving excessive packing products from the field, will report the local qualitative inspect branch.
Big embellish hair supermarket officials say, at present the supermarkets on suspected excessive packaging of goods will be under the internal frame, and report to head office, waiting for the next instruction, hope this "DaoBi" purchasing department advance "filter", the upstream production enterprise produce pressure, promote its reduce packing quantity.

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