Ten
pound luxury outer packing, but only three more than two tea;
"Drilling" box installed, dried longan prices have doubled... Holiday
market, in "ma3 jia3" price gifts common occurance, the market
regulation also suffered a triple dilemma. The expert thinks, to refuse
to "beautiful junk", advocating "slimming" china packaging, "good face"
Chinese view of gifts to change.
10 jins packing 3 two tea
Wooden
box, leather, velvet packaging, porcelain, iron, glass containers, but
also add a carry bag... Holiday market, "puffiness" packaging can be a
lot of, as long as one put on luxury packaging "ma3 jia3", commodity
value of instantly, even turned up several ".
Reporters
in Shanghai many stores and supermarkets see, elegant gift pack gifts
were put in the conspicuous position, in addition to the traditional tea
wine and tobacco, health supplements "heavy disaster area", even the
fruits and vegetables also learned to "change clothes suddenly turn
hostile" of the move.
A layer of
aluminum bag packaging, a luxury craft porcelain jar, a layer of lining
with pale yellow silk painting wood inside casing with organic glass
frame, add a leather bag... In the day the cat [micro bo] mall, a
flagship store in one price 1000 yuan "is rock super dahongpao tea" tea
box in the weight of the tea is only 160 grams, the weight of the outer
packing is as high as 5600 grams, tea is the weight of more than 35
times. And the same flagship store, the same 160 g "are rock super
dahongpao tea" by relatively simple bamboo box packing, the price is
only 338 yuan, gorgeous edition "ma3 jia3" than simple version "ma3
jia3" price on your two times more.
Big
carton, "perspective" packing, from the outer packing to see a full box
of dried longan, open on see, the actual goods only can be transparent
packaging in the middle of the show to a small piece. This kind of price
and yuan dried longan, the same weight of bulk price only twenty yuan,
"change ma3 jia3" worth almost doubled.
In
the big embellish hair supermarket stores a tea ZhaoHui counter for
journalists to do a demonstration, he casually take a box of "have the
super longjing tea box", will be in the box elegant packing take out,
can see the tea kind of paper box area accounts for a quarter of all
less than. "Visual look at the product of the void fraction is not
qualified, suspected of excessive packaging, specific decision still
need through the professional and technical means for further
evaluation."
Packaging supervision encountering "triple door"
Reporters
visited Shanghai many stores, supermarkets found that, in the face of
regulatory repeated orders, many businessmen use the "buy a send N" "buy
now now is installed" etc to avoid regulation. At the same time,
because Shanghai is the first to excessive packing have specific
punishment rules city, regulatory supervision and punishment we
encountered with the production and sales of different sex brings
practical difficulties.
To buy
tea tea service, buy red wine to drinking utensils, buy coffee send
matching utensils, buy cosmetics gift box... In the heart of the city a
famous shopping mall, the reporter sees, the wine and tobacco products
such as tea sales exquisite packaging, many merchants also used to buy
goods, free matching rare outer packing and the necessary instruments
"buy a send N" means avoiding the relevant provisions. "We also packing
is retail, we help you assembled to also go, their assembly to also go,
it is not in violation of regulations.
From
February 1 formal implementation of the "Shanghai commodity packaging
loss provisions is our country the first special limit commodity
excessive packaging and promote the commodity packaging decrement of the
local laws and regulations, according to this regulation, in violation
of the seller mandatory provisions goods if the circumstances are
serious highest can be fined up to 50000 yuan. However, as the local
laws and regulations, the provisions for foreign production, Shanghai
sales of products is still facing the regulatory authority difficulties.
"Good face" gifts view wrong
The
expert thinks, the businessman "policy, distorted policy-implementation
coping styles, or behind the Chinese" good face "custom gifts in time.
To refuse to "beautiful rubbish", the first to advocate simple thrifty
consumption, but also through supervision link, from production to sales
all link supervision and packaging "thin body".
In
east China normal university professor of social WenJun opinion, the
popularity of the excessive packing and Chinese gifts culture
inseparable. In order to eliminate excessive packing "market demand",
need to change the heavy "face" light "lining" gift ideas, need to
vigorously promote "counts" communication atmosphere, will be "a hedge
between keeps friendship green" good atmosphere inherit and carry
forward.
China folk association
TianZhaoYuan pointed out that excessive value gift packaging not only
let the consumer take the injustice, but also a waste of the resources,
to the environment caused by the destruction. Construction "beautiful
China", refused to "beautiful junk", need from everyone, from the
practical action to change consumption start.
According
to the production and sales of different sex bring problem, Shanghai
quality and technical supervision inspection corps officials say, for
supermarkets, stores sell excessive packaging products, will be on sale
for punishment. Production in Shanghai the excessive packing of the
products, qualitative inspect branch will be tracking the source; Such
as involving excessive packing products from the field, will report the
local qualitative inspect branch.
Big
embellish hair supermarket officials say, at present the supermarkets
on suspected excessive packaging of goods will be under the internal
frame, and report to head office, waiting for the next instruction, hope
this "DaoBi" purchasing department advance "filter", the upstream
production enterprise produce pressure, promote its reduce packing
quantity.
没有评论:
发表评论